Imagine my surprise when I discovered NO ONE was having the official 50th celebration of one of my favorite Peanuts animation specials, Be My Valentine, Charlie Brown. The show premiered on January 28th, 1975, and went on to nominated for an Emmy, against two other Bill Melendez Productions studio releases, It’s the Easter Beagle, Charlie Brown, and Yes, Virginia, There is a Santa Claus. Proving that throughout Emmy history mistakes were made, the Valentine special lost to Virginia. The first Valentine special, however, has gone on to become a favorite and distinguish itself as a SPECIAL special, from the over 50 released by the studio.
Obviously, I had to take on the mantle of celebrating this great Peanuts special! I have my own memories of Valentine’s Day. It’s never been a holiday that I paid much attention to, beyond watching the Peanuts special, except that my dad has been sending me a “secret admirer” Valentine for almost as long as I can remember. I think it was in part because I loved the special so much, and in part because I was always focused on grades more than guys, and maybe he was worried I’d be a bit like Charlie Brown, wishing for Valentines that never came. It has become a beloved custom, and now that my dad is older, each one means the world to me!
For this 50th celebration, I did research on the original release of the show, and my friends at Peanuts pulled together rare art for me to offer from 1975. It was wonderful to discover Be My Valentine, Charlie Brown was the first special our friend, award-winning and beloved Peanuts director Larry Leichliter worked on. He was hired as an animator’s assistant and assigned two of my favorite sequences, the scene with Sally reading a candy heart laden with Elizabeth Barrett Browning’s Sonnet Number 43 from the Portuguese, and the scene with a brokenhearted Linus on the bridge, chucking chocolates that Snoopy and Woodstock catch and swallow whole.
*SCROLL DOWN TO READ OUR EXCLUSIVE INTERVIEW WITH LARRY LEICHLITER ABOUT HIS EXPERIENCE AT BILL MELENDEZ STUDIOS AND HIS WORK ON BE MY VALENTINE, CHARLIE BROWN
Some of the things I learned about the special in my research:
1) How did the whole Valentine’s Peanuts thing, and Charlie Brown’s experience of the holiday start in the first place? Charles Schulz mentioned many times his connection with unrequited love was the REAL little red haired girl, whose real name was Donna Mae Johnson. After dating for a while, he asked her to marry him. Donna turned him down for a firefighter, married him, and became Donna Mae Johnson-Wold instead.
Here’s a great video about how he created Charlie Brown and Snoopy, in his own words:
Here’s Sparky on the Charlie Rose show sharing his experience and his career:
2) Schulz included strips that mention Valentine’s Day as early as the 1950s. Here’s a Valentine’s strip from 1956, and much like all the specials were inspired by Schulz’s comic strips, this one clearly influenced part of the 1975 special.
3) All the color keys and much of the concept work for color designs were created by our favorite Peanuts artist, Dean Spille. They really capture the spirit of the special, and you can see how directly they influenced the finished film:
The top and bottom images are reflected very closely in the finished special in this scene:
3) In Be My Valentine, Charlie Brown, during the Valentine party the Peanuts gang attends at school, the names being called out to get their Valentines included folks who worked at the studio like ink and painter Joanne Lansing, and several of Schulz’s kids. The only one of his kids not included was Craig, which is funny because he has become a producer for the Apple+ Snoopy show, so far producing 12 Peanuts shows and one full length feature, with a second feature in the works.
4) The closing credits for the special features Snoopy and his “Pawpet” theater, but the animators gave traits from the various artists and crew working on the project. That included Bill Melendez, Vince Guaraldi, and other folks that Larry identifies in our interview.
5) Another crew member represented n the closing credits was John Scott Trotter, the music supervisor on Be My Valentine, Charlie Brown. Known as Uncle John, Trotter was an arranger, composer and orchestra leader. Trotter was best known for conducting the orchestra that backed Bing Crosby on his radio programs from 1937 to 1954.
He worked with Vince Guaraldi as arranger and musical director starting with It’s the Great Pumpkin, Charlie Brown. He died of cancer the same year as the release of the Valentine special, making it one of his last projects.
6) Carole Barnes, whom Larry mentions in his interview, is also portrayed in the closing credits, which was exciting to see. I spoke to Carole years ago at the studio, and you can hear her talk all about her career:
7) Miss Othmar, the teacher for whom Linus develops a crush, was introduced in Schulz’s strip on October 5th, 1959. In the animated specials, she is voiced by a trombone. She breaks his heart, leading him to the scene on the bridge that Larry Leichliter helped animate.
8) While Be My Valentine, Charlie Brown is the most known special surrounding the February 14th holiday, there is a second one. A Charlie Brown Valentine, the 40th release from Bill Melendez Productions, premiered in 2002. It was the first special released after Schulz passed away in 2000. It features Snoopy dressing like the little red haired girl to cheer Charlie Brown up after, once again, he receives no Valentines.
Here’s a cel from that sequence, which you can buy! (click the image for more info)

Here’s an official making-of about the special, with famous folks who love it talking about it, and a bit of history about it:
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A CONVERSATION WITH LARRY LEICHLITER
I was thrilled that we were able, not only to release vintage original art from the special through our 50th Anniversary celebration, but also we have original art for the show created by Larry Leichliter! We also sat down with Larry and chatted with him about his time at the studio, which began with Be My Valentine, Charlie Brown, his memories of Valentine’s Day, and why he thinks the special is so beloved after 50 years:
Leslie Combemale: Thanks so much for taking time to share your memories and experience working at Bill Melendez studios, starting with Be My Valentine, Charlie Brown. Let’s start with what you remember from childhood of Valentine’s Day?
Larry Leichliter: I went to an all boy boarding school so Valentine’s Day was a non-event. It was only when he started dating that he thought about the holiday.
I do remember being very impressed with those little candy hearts. I can’t remember when I was first introduced to them, but I thought, oh, candy. And it has a little message on it that’s cute and so and, you know, it’s something about, I guess I was a cartoonist at heart from the very beginning, so that the idea of compressing an idea or a thought into just a few words like in a cartoon, just hit me the right way. And I did form a crush every now and then on. I don’t know how, but I must have seen girls here and there, and they generally did not go well.
So you had sympathy for Charlie Brown?
and Linus for that matter. I’m thinking now, in retrospect, that that may be why he’s or maybe partly why he’s my favorite character.
Did you have a crush on your teacher like Linus did?
Yes, and for the longest time, I had a photograph of her. My first camera was one of those little Kodak cameras and and I took this picture of this teacher that I had, I think I was in second grade. She was standing out in the middle of the black top, looking very wooden, or, rather certainly not in any way standing in a provocative or particularly attractive pose, but there she was. I ran into the picture many years later, and I thought, “oh yeah, I remember her”. And I think that’s the last time I ever saw the picture. So I don’t remember her name or anything else about her. I think she was the homeroom teacher.
When was the first time you met Charles Schulz, or did you?
I met him in passing in the hall once or twice before I actually made an impression on him, because mostly I kept a pretty low profile at the studio. I was always looking over my shoulder thinking they’d discover I didn’t know what I was doing and that I wasn’t nearly as good as any of the rest working their, and was afraid that’d be the end of my job.
The studio itself was in three separate bungalow homes, and I was in the third. When he’d come around, it was usually to one of the first two. The first housed Bill’s office, and the secretaries and higher end of production, and the second one was the conference room and the ink and paint department. But one time my wife’s cousin came to visit from Northern California, and it happened to be one of the days Schulz was there for a story conference with Bill. I worked up the nerve to interrupt the conference, which probably also had Bernie Gruber and Phil Roman, and I introduced myself and asked for an autograph for my wife’s cousin. He stopped what he was doing and drew a Snoopy for her and signed it. I thanked him profusely and got out of there as fast as I could. From that day on, he remembered me and would stop me and say, “Hi, Larry!”, and asked about my wife.
How many people worked at the studio at the time?
At any particular time, between 10-14 people, so all the more reason I felt lucky to be there. I’d had only two other jobs, one at Hamma Barbera, which was a big studio with hundreds of people, and one at Ralph Bakshi, which was about the same size, but seemed bigger because there were more people workin in-house. At Melendez, most of the animators, assistant animators, and ink and paint girls worked freelance. At the other studios, you did a job and you’d pack up, move on, and look for something else. At BIll’s studio, one I was hired in-house, I was there permanently. Sometimes there wasn’t a lot to do, sometimes there’d be a commercial. Sometimes there were Peanuts shows, sometimes other shows, but he kept us going all the time.
What do you remember of your earliest time at the studio?
It was a long time ago, but there are some things I remember. Yes, the Valentine’s special was the first one I worked on, as an assistant animator. I had just left this other studio and had heard Bill was looking for people, so they gave me some freelance work and that’s how I met Al Pabian for the first time. Later when I worked there full time it was just the two of us in a room. At any other studio, there’d be five of us packed in there. Anyway, on the Valentine’s special, they gave me a few scenes to take home. They were just trying me out. One of them was the scene with Linus throwing candy off the bridge, which is near the end of the show. So I did it, turned it in, and figured that would be that for a while. Christmastime came around and I got a gift in the mail from Bill, which really surprised me, because i’d only worked on the show for a few weeks on a handful of scenes. I called them to say thanks, and they said, “Where have you been? We’ve been looking all over for you and didn’t know how to reach you! We want to put you to work.” From then on they kept me really busy.
What about the bridge scene made it more complicated?
Well, we’ve talked before about Don Lusk and what he taught me about throwing characters off balance. Even just walking down the street you’re throwing yourself forward and if you don’t move your foot forward fast enough, you’ll fall on your face. You’re off balance, canting yourself, regaining your balance, and then throwing yourself off balance again. In the scene, Linus is doing this very dramatic windup and then hurling the candy with all his heart and emotion. One of the wonderful things about working in animation is it’s like you’re acting without having to be in front of the camera. There are all these things going on with the characters, emotions you’re conveying through your drawings. That was a lot of fun, and it still is.
What other scenes in Be My Valentine did you work on?
The only other one I remember was the scene with Sally reading her Valentine candy with Snoopy behind her acting out in pantomime.
Sally and Snoopy in Be My Valentine, Charlie Brown:
What do you remember working on that scene?
How easy it was, because it was mostly just one character, and then just two, with her and Snoopy. The scene on the bridge was much more complicated, and much more challenging, although animating Snoopy clowning around was a lot of fun to do.
How did your early days working at Bill Melendez Studios change your perspective?
Well, one of the things that Al Pabian taught me working with him is community. He taught me something I didn’t realize at the time. At the larger studios, you put your head down and your nose to the grindstone. You just try to do the best you can at what you’re doing. When it came to being at Bill Melendez Studios, it was suddenly like a lot of friends together working at the same thing, but not taking it too seriously. We had time to talk about the things we had in common and what we liked about whatever project we were working on. I learned a lot about the business of Hollywood, the animation industry, and about a lot of the different people in the business and what their backgrounds were, their contributions, each individually, and it gave me a different point of view of who I was working with and who I might meet. When I started working at Melendez, I had a few heroes, mostly Disney artists and animators. But working there opened me up to a whole new world. It suddenly became a real career for me, and I suddenly wasn’t just focused on being the best assistant animator I could be, I wanted to see what everyone else was doing, and see how I could be more myself.
Al played a huge part in that?
Yes. I learned from Al how to look at the characters and how to draw them from all different angles, whether Schulz had drawn it or not. You had to be able to to draw the characters upside down and backwards. Carol Barnes had an office next door to me. She taught me all about the way she’d prepare a scene and her part in the process. Sometimes the scene worked really well, but then it had to go to camera and there were things to consider. Sometimes there’d be a number of cel levels and there were ways to make it little things work together more easily for the cameraman. So sometimes she’d cut out pieces of paper, making holes in the drawings to expose the drawing underneath so she could combine the drawings. She wouldn’t change the drawing in any way. She didn’t redraw it, she just made it one level. I learned about all that and about inking and painting, and backgrounds, and scene planning, editing, and camera work. Each person at the studio showed me something I had never even thought about before. IT made it much less of a mystery but way more fun.
It’s one of those examples like in more independent and artistic productions where everyone was on the same level, rather than a hierarchy where everyone was limited in their roles.
I think one of the first introductions that I had with that way of thinking was at UPA. The cartoons they did there were not only Mr. Magoo, but also things like Edgar Allen Poe’s Telltale Heart.
Telltale Heart:
There’s also a need for being inventive because of limited budgets.
Bill certainly learned a lot of that for his own studio from working there. And working with him and at a small studio is that it asked me to do almost everything. Opportunities come up to do so many different things. Like when one of the guys, the layout artist Bernie Gruver, for example, someone would ask him to do a job, and he’d turn to me and say this guy needs this thing, and I’d do it. It was the perfect way to constantly be learning.
One thing I love about the Valentine special is the scene when they’re handing out the valentines and a bunch of the names relate to either people close to Schulz, like family members, or people who worked in the studio.
Handing out Valentines in Be My Valentine, Charlie Brown:
Oh yeah, like Schulz’s kids and various folks who worked there. That happened all the time. When I was working at Nickelodeon, there was a layout artist who was always trying to put my name in the background. I caught one that was so glaringly out of place, I told him we had to take it out. Later, on another show, there was a character named Mr. Leichliter, but it was so integral to the show I couldn’t make them take it out! As a commentary to me, they made him a critic.
Mr. Leichliter in Hey, Arnold:
My favorite sequence in the entire show is the “Pawpet Theater” scene.
In the closing credits, that are more “Pawpet Theater” characters designed after people who worked at the studio, including Bill Melendez and Vince Guaraldi. I saw one that had a cigar and looked a bit “rough and tumble”. Any thoughts on who that might have been, because what a great design!
Be My Valentine, Charlie Brown closing credits:
My guess is that it was Chuck McCann. He wasn’t exactly rough, but he had kind of graying hair but he dyed it, and he always had a cigarette or cigar. He had a gruff exterior but had a really soft side. He was an editor. He wasn’t one I visited, I didn’t have the nerve to spend time with him at the beginning, but we became great friends over time. In fact, when I wanted to help my brother get started in his career, I asked Chuck if he could introduce us to his friend who ran a pretty sizable camera service in Hollywood, Nick Vasu, and see if he’d give my brother a job as a cameraman, and he did. My brother went on to do a lot of work with him, and eventually became a computer programmer. I owe all that to Chuck.
You had another editor at the studio you’d visit a lot?
Yeah, that was Roger Donley. Roger used to play as a trombonist in the Spike Jones band. There was a picture hanging in his office of him in this loud, zany suit, along with Spike Jones, and I was a big Spike Jones fan, he was one of my heroes, so I just thought that was so cool. He did a lot of editing at the studio, but he also had worked with Jay Ward on Super Chicken and George of the Jungle. He was great, and taught me so much about editing.
What do you remember about Bernie Gruver?
Where do I start? He was one of my favorite people at the studio. He was a layout artist with a wonderful sense of humor. Whenever he went on vacation, which wasn’t often, he would bring a sketchpad instead of a camera, and he’d draw cartoons of whatever things he experienced or saw that inspired him. He and his drawings were always incredibly entertaining.
And Al Pabian, you got to know him very well, right?
When I started working in-house at the studio, at their place on Larchmont Boulevard, I worked in that office with Al, and so he and I became very very good friends. What I remember about him is he took his work very seriously, but then at any moment he might birth out in a Woody Woodpecker laugh or a loud bird whistle. That was all without warning. I think he did that partly to break me out of my shell, because I was really quiet. He was the one that brought in all the animators’ assistants, so I got to see all the work and meet them. I also got to meet all the animators when they’d come to see Al. I heard so many stories about different people in the business.
How wonderful!
Yes! Bill had a running joke about Al, because his whole family worked in animation, All three of his brothers were animators. It just kept growing. When Al’s wife Joan, whose maiden name was Tipper, started working for the studio too, it was more fodder for Bill’s ribbing, because her whole family was in animation, too. Bill kept saying they were going to take over the industry.
Joan and Al Pabian:
Well, Be My Valentine, Charlie Brown is the first special you worked on at Bill Melendez Studios, but do you remember watching it for the first time?
Not at all. It was a long time ago. But I was always a huge fan of the Charlie Brown specials, so I never missed one, and I’ve seen it many times through the years. To me, it was a straightforward story about the pangs of heartache and how hard it can be when you have feelings for someone and they don’t feel the same way. What’s so endearing and lasting about it is that Charlie Brown remains so hopeful and optimistic, against all odds. Linus, on the other hand, is heartbroken. So really there’s something, no matter who you are, that just about anyone can relate to in that special. That’s why people still love it after all these years.
PSA: *Don’t let your dog eat chocolate.
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We have a lot of wonderful images available for the 50th anniversary of Be My Valentine, Charlie Brown. Here are a few of my favorites, many of which are reflected in the video clips posted above. Click on the image for more information or to buy the art.
You can see ALL available Peanuts original art BY CLICKING HERE.
Art from the VALENTINE PARTY sequence from 1975:






Scenes from “PAWPET THEATER” sequence!:


An original layout graphite created by Larry Leichliter for the show:

He really captures the sequence beautifully! (you can see it here):
To see all the art available from Be My Valentine Charlie Brown, click HERE.